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Having a marketing strategy is vital when it comes to reaching prospective consumers and turning them into customers of your products or services.
Ghost Monkey can help you to define your brand's key messaging, story and strategy.
It is our goal to help you to establish your company's value proposition, key brand messaging, your target market and demographics, advertising vision, and other high-level elements that will allow your organisation to concentrate your limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
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An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business and focuses on your long-term goals. Having a brand strategy helps to bring concepts like values, mission statements and brand visions together to determine what you stand for as a company and guide you into the future. It is important because not only can your brand make a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. Having a brand strategy allows you to be clear on how you can distinguish yourself from the competitors and clarify what it is you offer that makes you the better choice.
Marketing strategy helps in discovering the areas affected by organisational growth and thereby helps in creating an organisational plan to cater to the customer needs. It helps in fixing the right price for an organisation's goods and services based on information collected by market research. Having a marketing strategy is important as it sets out your business goals, including who your ideal customers are and how you intend to reach them. It's your plan of action and the blueprint to the marketing activity you will do in the coming months and years to grow your business.
A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results. Content strategies can not only help improve your marketing results but also your ROI by allowing you to understand exactly why you're using any given type of content, who you want to reach, what content you're going to create, what goals you're looking to achieve, what channels to leverage, and who will be in charge of what.
Digital Marketing Plan and Timeline
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique, your marketing budget and how to get your message out to your audiences through a variety of digital channels. A digital marketing plan defines what you want to accomplish within a given time frame, so you can meet a set of business objectives.
Values and KPI's
Effective KPIs are important metrics to make sure that you can accomplish any business objective. ... KPIs are more than numbers you report out weekly - they enable you to understand the performance and health of your business so that you can make critical adjustments in your execution to achieve your strategic goals.